Google has a great app that will get us all (myself most emphatically included) to spend more of our lives online leaving behavioral profiles in our wake:
http://www.networkworld.com/news/2008/070908-google-adds-third-dimension-to.html
Coincidentally, NebuAd has a killer app that they're shopping around to ISPs that will surreptitiously create implicit profiles:
http://bits.blogs.nytimes.com/2008/07/08/ad-targeting-companies-and-critics-prepare-for-senate-scrutiny/
Back at the Google ranch, Google is ordered to hand over their YouTube user data:
http://www.washingtonpost.com/wp-dyn/content/story/2008/07/03/ST2008070304015.html
Be forewarned: the whole is more than the sum of its parts.
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